Apple is the icon of simple elegant design. Doing specific things very well. But will scope creep infect Apple? The major reasons this doesn't happen is that Steve Jobs runs things with well-documented incredibly iron-fisted discipline. Conventional thinking said that serious business users wouldn't submit to Steve's way or the highway. The fallacy was two fold:
- in an increasingly complex and information overloaded society people like simple and elegant solutions
- people want to be cool Apple is the new cool, and lots of execs want to be hip. That's why they now pay lip-service to things like usability and read stuff on their ipads.
Apple has added terrible multi-tasking to relent to requests. What's next? I'm interested to see that as apple continues to grow their customer-base will they submit to feature-creep to gain people who want more options (such as droid?). Will they be able to balance simplicity and feature-creep? Most tier 1's have tried with some of the brightest minds with little success thus far.