Friday, May 30, 2008

Social Media in Plain English from leelefever on Vimeo.

Another outstanding contribution from the crew at Common Craft. They always craft their messages using a great metaphor and bring complicated concepts down to the bare essentials. I find them an inspiration for learning professionals. In an age where people tend to cram as much material as possible into a training session the ability to distill information down to core concepts is key. Their story technique works wonders for retention.

A great example of information design.

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