Seth Godin has a good post about standing out. If a certain brand up and vanished, would you miss it? I know apple inspires this sort of rabid loyalty.
Seth extends this to people. What mark have you made? Will you be missed? Will anyone notice? In today's organizational culture people are meant to be plug and play. With development and succession planning everyone is replaceable. The backup has a backup.
From an organizational view I understand it. Personally I would like to stand out. When I leave here I would like to be missed. It means I made a difference. Not just another 9-5er. I made an impact. I think this comes from going above and beyond. Making the effort to connect with clients. Helping them understand their needs not just the extent of their budget. Connecting with co-workers, helping them grow as well.
I want to be missed.