I really didn't think I would come to this. I used to think blogging was too self-indulgent (along with most of web 2.0). I've come to the realization that the blog is a requirement for successful brand-management, where the brand is yourself. Will a blog become a better judge of employability than a resume (or even a linkedin profile)? It would seem that blogging is a a necessity. I'm not sold on micro-blogging yet. Perhaps i'm just getting old. I don't want to have to do this, but i can't help it - not my fault.